Outdoor Sports Lake & Cabin Show-Reserve Your Booth Today

Reserve Your Booth Today

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THE Outdoor Sports, Lake & Cabin Show
January 25 – 27th, 2013
Memorial Coliseum – Ft. Wayne, IN

Right advertising – Right crowd…

A sincere THANK YOU to the 7,000+ attendees and 160 companies that supported the 2012 Outdoor Sports Lake & Cabin Show. We trust you will mark your calendar and join us for next year’s show – January 25 – 27th, 2013.

New Earlier Dates – New Lower Booth Rates

Be part of the first major consumer show of the year in Ft. Wayne IN with our new last weekend of January dates – locked in for the next 5 years. Lower facility rent was negotiated so we are passing this savings on to you by ‘rolling back’ booth rates to 3 years ago.

We asked our exhibitors what they wanted and we listened! Lock in your space NOW and be FIRST to get in.

Downloads:

Book your booth for next year’s show January 25 – 27th 2013!!

Re-book now to lock in for new lower rates and the same location as 2012.

**Our business is your business:**

Our business model depends on exhibitors becoming repeat customers, so we take a personal interest in making sure you get the value you deserve. Here’s how we do it:

Extensive multi-media advertising, marketing and PR campaigns. We spend at least one-third of all exhibitor and sponsor revenue on advertising each of our events, and sometimes much more. We use top-flight creative, savvy media buying and social networking – plus strategic partnerships with the right local retailers, media outlets, trade groups and others – to guarantee you a large crowd of qualified customers.
State-of-the-art attendee registration technology. We use technology typically seen only at large trade-only events to capture attendees’ contact information, interests and purchase plans. Attendees register online before the event or at the event entrance.
Attendee badges and pass-out cards. Attendees wear barcoded badges embedded in with all the info gathered at registration. Exhibitors can rent handheld scanners, enabling info capture with a simple point and click. Attendees are also supplied with pass out cards containing their contact info. Even exhibitors who don’t rent scanners can ask attendees for these cards and avoid having to write down the info.
We market you to attendees before the show begins. Pre-registered attendees get email reminders before the show that list all exhibitors and promote exhibitors’ show-only specials, door-prize donations, seminar or clinic presentations and sponsorships.
We market you to attendees after the show is over. Attendees get thank-you emails after the show urging them to stay in contact with all exhibitors, and we include the complete exhibitor list with website links.
We make move-in and move-out a breeze. Decades of experience have taught us how to stage show set-up and breakdown so that everyone gets in and out as quickly and smoothly as possible.
Exhibitor Amenities. We provide all exhibitors with a number (depending on booth size) of parking passes and free tickets. We make additional tickets available at large discounts. We negotiate favorable rates with one or more hotels at each show. We provide an exhibitors’ lounge at each show. Our staff is highly visible during show hours and we go the extra mile to try to meet your special on-site requests.
Integrity. Our management, sales and on-site staff will treat you with honesty, courtesy and respect. If our show isn’t a good match for your company, we’d rather you save your time and money. But if it is, we will do our best to make it a profitable and pleasant experience for you.

Links to the 2012 Ads, Promos, and Press Releases:

30-second TV spot
10-second TV spot
60-second radio spot
Gander Mtn. In-store giant poster
11″x 17″ poster (contact us to order for your location)
Indiana Outdoor News, full-page ad
Lake Living Magazine
Ft. Wayne Area Newspapers
Indiana Outdoor News feature article
Northern Indiana Lakes magazine, full-page ad
Log Cabin Homes magazine, full-page ad
Fish & Game Finder magazine, full-page ad
Press Release – “Adventure awaits…”
The Greater Ft Wayne Chamber of Commerce’s Emphasis Magazine
$3 Off Coupon

Testimonials:

“Great show. Best Friday I ever had at a show. We were delighted with how many people came specifically looking for log homes.” – Carl Carter, Heritage Log Homes

“I’ve done sports shows in Fort Wayne for 10 years but you figured out how to draw a much more upscale crowd. We passed out 2500 brochures - a thousand more than a 5-day show we just did in St. Louis – and they went to people who fit our customer profile.” – Harvey Edwards, Patoka Lake Marina & Lodging

“Amazing show, incredible turnout. Lots of cabin owners and would-be cabin owners interested in our product, as well as lots of folks with decks and rails. Great mix and it kept coming right up until the end.” – Randy, Knight Chemicals

“One of the best shows I’ve done. All quality attendees and a great exhibitor mix. I look forward to being back next year.” – Chris White, Beaches of Fort Myers and Sanibel

“Great show! Great mix of exhibitors! I was busy all the time. I sold almost as much here as I did at the Indianapolis Deer & Turkey Expo.” – Larry Leslie, Hoosier Hunting Calls

“Most leads ever at a show. Best show ever!” – Generations Timber Frame

MORE testimonials from the Outdoor Sports, Lake & Cabin show

Booth Prices:

see rate card

8′ and 3′ masking drape in show colors and 7″ x 44″ ID sign included with each booth (except bulk-space and island booths)

Our experienced team of booth placement specialists will help find the perfect location in the show for your product.

Need more reasons to exhibit?

Coliseum Productions wants all of our exhibitors to succeed. Our job is far more than thousands of qualified attendees over the weekend, it’s helping in every way we can to create a buying atmosphere and ensuring that our exhibitors do business 365 days a year:

Yes, we advertise – big time and you see it. But we also advertise specifically for your product.
We limit the number of vendors with like product.
We only allow exhibitors that fit the theme of our show – we want a classy great looking show that our attendees will remember.
We maintain a huge database of all past attendees and invite them to attend again via a discount coupon.
We track all of our $3 off coupons from sponsors so we know which ones work and which ones don’t.
All exhibitors are promoted on our website, on our preshow eblast and newsletter to attendees and to our post show eblast to all who registered.
Each exhibitor’s show specials and featured give-a-ways are promoted.
Those speaking in seminars all receive great exposure.
All attendees are bar coded and have name badges for a greater personal touch.
Attendees are also armed with ‘pass out cards’ with their contact info and room for notes.
We even offer high tech options with scanners for our exhibitors to receive all of their hot show leads in an Excel spreadsheet.
Prizes are announced over the PA every hour with your prizes and only those that register get them.
Yes – we create a buying atmosphere and provide many mediums of exposure.

But no matter how many thousands of qualified attendees (yes – we average over 10,000 per year) we bring to your booth, you have to be prepared to close the deal. Below is a link to an article about ‘the 7 deadly sins of exhibiting’ by one of the trade show industry’s leading lead retrieval and data tracking companies. Please take a moment to click here and read the article – show others if you like.

Not all of these tips will apply to you and some you probably know. Our point is we want you to do well at our events. Look at all we provide before, during, and after our shows? Do any other show do this? And all for what – $675 a booth? Just the electronic exposure and advertising alone is worth that. Join us!

Thanks – Show Management