Outdoor Sports Lake & Cabin Show-Ads, Marketing, Data Collection

Ads, Marketing, Data Collection

OSLC-Show-logo_021

THE Outdoor Sports, Lake & Cabin Show
March 18-20, 2011
Memorial Coliseum – Ft. Wayne, IN

Right advertising – Right market

Advertising Guarantee:

We will spend at least 1/3 of all booth and sponsorship revenue and no less than $50,000 on an extensive ad/marketing/PR campaign that will blanket the region. Check back for details.

Data Collection:

We use technology typically seen only at large trade-only events to capture attendees’ contact information, demographics, interests, purchase plans and their reasons for attending the show. Attendees register online before the event or at the event entrance. The data helps us – and you – better understand our audience and apply that knowledge to marketing and show design. Registration data is also used to for the following:

Attendee badges and pass-out cards. Attendees wear barcoded badges embedded in with all the info gathered at registration. Exhibitors can rent handheld scanners, enabling info capture with a simple point and click. Attendees are also supplied with pass out cards containing their contact info. Even exhibitors who don’t rent scanners can ask attendees for these cards and avoid having to write down the info.

We market you to attendees before the show begins. Pre-registered attendees get email reminders before the show that list all exhibitors and promote exhibitors’ show-only specials, door-prize donations, seminar or clinic presentations and sponsorships.

We market you to attendees after the show is over. Attendees get thank-you emails after the show urging them to stay in contact with all exhibitors, and we include the complete exhibitor list with website links.