Outdoor Sports Lake & Cabin Show-Ads, Marketing, Data Collection

Ads, Marketing, Data Collection

OSLC-Show-logo_021

THE Outdoor Sports, Lake & Cabin Show
January 25 – 27th, 2013
Memorial Coliseum – Ft. Wayne, IN

Right advertising – Right market

2012 Advertising Campaign:

The 2012 advertising campaign is being produced now. This year we will spend $75,000 on ads and PR that will blanket the entire Ft. Wayne tri-state region, including northern Indiana, western Ohio, and southern Michigan, and targeted outdoor sportsmen and cabin-living devotees throughout the Midwest. It will include…

1,000 television ads and promos on four network affiliates plus Comcast cable
More than 1,000 radio ads and promos on top-ranked stations in and around Ft. Wayne
Ads in regional newspapers, websites, outdoor magazines, log home magazines and more
Tens of thousands of $3-off coupons at Gander Mountain and Dick’s stores
Posts on Facebook and Twitter to our fans and followers
Email blasts to tens of thousands of the TV and Radio fans, Chamber members, etc.
THE Outdoor Sports, Lake & Cabin show will have a booth at the Memorial Coliseum events in the weeks preceding the show handing out $3 discount admission coupons at the RV Show, Home & Garden Show, and Golf Show
Ticket giveaways, live remotes and more…

Website ads/links on:
- LogHomes.net
- Log Cabin Home Magazine
- Indiana Outfitters
- University of Log Homes
- Custom Woodcraft Builders
- Northern Indiana Lakes Magazine
- Lake Living Magazine
- MemorialColiseum.com
- Comcast.com
- Radio stations: WLKI, WOWO, K105

Print ads will appear in:

Indiana Outdoor News
Ft Wayne News Centennial and Ft Wayne Journal Gazette – Full Color Ads running Sunday, 3/11 through Friday, 3/16
Lake Living Magazine – full page ad in the February/March issue
Northern Indiana Lake Magazine – full page ad in March issue
Log Cabin Homes Magazine – full page ad all year long
Local papers: 4 times in Auburn, Angola, Kendallville, Columbia City, Bluffton, Decatur, Huntington, and Van Wert; in the Times Pub in Dupont, Aboitt, and St. Joe areas
The Greater Ft Wayne Chamber of Commerce’s Emphasis Magazine
2012 Show Brochure

Radio/TV:

THE Outdoor Sports, Lake & Cabin show is the office sponsor if the WOWO and ESPN Wild America Outdoor Show
Radio ads on: K105, The Fort 92.3, WAJI, WLDE, WOWO, ESPN Radio, and WLKI
TV ads on: Wayne TV, CBS, ABC, NBC, FOX News morning and night, AEN, HGTV, FXNC, CNN, FAM, TNT, APL, CMT, DISC, ESP2, GOLF, HIST, TVL, SPD, TWC, TRAV, ESPN, USA, SPK

Data Collection:

We use technology typically seen only at large trade-only events to capture attendees’ contact information, demographics, interests, purchase plans and their reasons for attending the show. Attendees register online before the event or at the event entrance. The data helps us – and you – better understand our audience and apply that knowledge to marketing and show design. Registration data is also used to for the following:

Attendee badges and pass-out cards. Attendees wear barcoded badges embedded in with all the info gathered at registration. Exhibitors can rent handheld scanners, enabling info capture with a simple point and click. Attendees are also supplied with pass out cards containing their contact info. Even exhibitors who don’t rent scanners can ask attendees for these cards and avoid having to write down the info.

We market you to attendees before the show begins. Pre-registered attendees get email reminders before the show that list all exhibitors and promote exhibitors’ show-only specials, door-prize donations, seminar or clinic presentations and sponsorships.

We market you to attendees after the show is over. Attendees get thank-you emails after the show urging them to stay in contact with all exhibitors, and we include the complete exhibitor list with website links.