Indiana Outdoor Sports Lake & Cabin Show-Ads, Marketing, Data Collection

Ads, Marketing, Data Collection

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THE Outdoor Sports, Lake & Cabin Show

January 24 – 26th, 2014

Memorial Coliseum – Ft. Wayne, IN

Right advertising – Right market

Our Official Media Sponsors:

2013 Advertising Campaign is officially under way:

The 2013 advertising campaign is being produced now. Nearly $75,000 on ads and PR that will blanket the entire Ft. Wayne tri-state region, including northern Indiana, western Ohio, and southern Michigan, and targeted outdoor sportsmen and cabin-living devotees throughout the Midwest. There is no doubt this is our most extensive advertising campaign yet. To name a few hightlights…

1,000 television ads and promos on four network affiliates plus Comcast cable
More than 1,000 radio ads and promos on top-ranked stations in and around Ft. Wayne
Ads in regional newspapers, websites, outdoor magazines, log home magazines and more
Tens of thousands of $3-off coupons at Gander Mountain, Dick’s Sporting Goods & Ehlerding Motorsports locations
Posts on Facebook and Twitter to our fans and followers
Email blasts to tens of thousands of the TV and Radio fans, Chamber members, etc.
Local Business Weekly eblast and website ads
Ticket pick up promotions at local business
Full page newspaper ad and show brochure with exhibitor ads
Major Radio and TV station media sponsorships and promotions
Over 15,000 half off coupons being mailed out
$5 0ff coupons emailed to all past attendees
$5 off VIP advance registration online discount
Giant Lumberjack Olympics competition between Firefighters and Police
$2 off admission from Shrine Circus ticket stubs – going on at the same time at the Coliseum
Local sports TV and Radio shows live at our show
Radio – TV station prizes – trips – concert tickets and more…all given away at the show
Ticket giveaways, live remotes and more…

More to follow….

Website ads/links on:
- LogHomes.net
- Log Cabin Home Magazine
- Indiana Outfitters
- University of Log Homes
- The Lumberjack Show
- Custom Woodcraft Builders
- Ehlerding Motorsports
- The RV Center
- Tom Raper RV
- MemorialColiseum.com
- TV Stations: Local NBC, ABC, FOX
- Radio stations: WAJI, WLDE, WXKE, WLS, WOWO, K105
- Scores of exhibitor & vendor websites

Print ads will appear in:

Ft Wayne News Centennial and Ft Wayne Journal Gazette – Full Color Ad
Log Cabin Homes Magazine – full page ad all year long
Fish & Game Finder Magazine
Local papers: Auburn, Angola, Kendallville, Columbia City, Bluffton, Decatur, Huntington, and Van Wert; in the Times Pub in Dupont, Aboitt, and St. Joe areas

Radio/TV:

THE Outdoor Sports, Lake & Cabin Show official radio sponsor is Magic 95 WAJI & WLDE Fun Oldies
THE Outdoor Sports Lake & Cabin Show official TV sponsor is WPTA Channel 21 Indiana News Center
Radio ads on: K105, WXKE, WLS, WAJI, WLDE, WOWO, ESPN Radio, WAHK and WLKI
TV ads on: WANE TV, CBS, ABC, NBC, FOX News morning and night and ALL Big 10 games in January on BIG 10 Network

Data Collection:

We use technology typically seen only at large trade-only events to capture attendees’ contact information, demographics, interests, purchase plans and their reasons for attending the show. Attendees register online before the event or at the event entrance. The data helps us – and you – better understand our audience and apply that knowledge to marketing and show design. Registration data is also used to for the following:

Attendee badges and pass-out cards. Attendees wear barcoded badges embedded in with all the info gathered at registration. Exhibitors can rent handheld scanners, enabling info capture with a simple point and click. Attendees are also supplied with pass out cards containing their contact info. Even exhibitors who don’t rent scanners can ask attendees for these cards and avoid having to write down the info.

We market you to attendees before the show begins. Pre-registered attendees get email reminders before the show that list all exhibitors and promote exhibitors’ show-only specials, door-prize donations, seminar or clinic presentations and sponsorships.

We market you to attendees after the show is over. Attendees get thank-you emails after the show urging them to stay in contact with all exhibitors, and we include the complete exhibitor list with website links.